River City Social Media Talks Unique Ways to Market to Teens, Twitter Enhancements and My Reading List!

There were a few things that I discovered last week in the worlds of social media and small business that made me a pretty excited! First are the social media platforms of Yik Yak and Whisper. Both of these platforms have been around for at least a year now and both are posting sites with at least one making the list of the top 5 most dangerous apps for kids.. Nonetheless, any small business looking for an exciting and unique way to reach a geo-targeted, teenage demographic (Valentine’s Day, Proms etc. are around the corner), should definitely explore these apps! Warning, Yik Yak employs geofencing technology, which is intended to disable the app on high school and middle school campuses, but I’m often shut out at my home which is approximately 2 miles from a middle school.
The next thing I’m excited about is gaining access to the Twitter’s enhancements – video and group messaging! I have to admit I was disappointed about not being part of the first wave of users to get the enhanced features, but the new features are very cool so I can forgive the oversight.. No more spending hours figuring out how to squeeze a compelling story into a 6 second Vine video, Twitter is giving us 30 seconds to record a video directly onto the platform. Further, you can also send direct messages to multiple users instead of just one at a time. The one funky part of this is that you must enter the names of the message recipients individually. In a perfect world I would be able to open my lists, select multiple recipients and Twitter automatically populate the message box with my selections. Nonetheless, group messaging is still a welcome addition.
My final exciting items of note from last week are 2 books that I feel in love with and I thing anyone who wants to take their business to the next level should check out. The first is Zombie Loyalists: Using Great Service to Create Rabid Fans by Peter Shankman. This is a very easy read with Shankman’s advice for turning customers into fervent fans that will help a company massively increase their customer base, brand awareness, and most importantly, revenue. The second is Linchpin: Are You Indispensable? by Seth Godin. Linchpins are the people who figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art. This is also a very quick and simple read that’s packed with insight and inspiration – you know, like what I do here!
Oh and one more thing, I am moving to WordPress from the Blogger platform in the next couple weeks. Please visit me on WordPress and subscribe! There are no free e-books, no gimmicks, just my short and sweet thoughts on the world of all things social media!